Last Saturday afternoon, I got to watch the new construction crane go up at the old Greyhound bus station site, just southeast of us. Construction sites are fun to watch! And there’ve been a lot of them in Raleigh lately. We’re still growing.
I recommend reading a new piece by Michael Pollan in the NY Times magazine about our food system and our political system. Pollan has written before about the power and nefarious influence of Big Food. Here’s his quick description:
A food system organized around subsidized monocultures of corn and soy . . . guzzled tremendous amounts of fossil fuel (for everything from the chemical fertilizer and pesticide those fields depended on to the fuel needed to ship food around the world) and in the process emitted tremendous amounts of greenhouse gas — as much as a third of all emissions, by some estimates. At the same time, the types of food that can be made from all that subsidized corn and soy — feedlot meat and processed foods of all kinds — bear a large measure of responsibility for the steep rise in health care costs: A substantial portion of what we spend on health care in this country goes to treat chronic diseases linked to diet.
His new piece is about how Big Food lobbied hard to stop every reform proposed by the Obama administration, and was generally successful. But he concludes on a somewhat hopeful note.
[B]ehind the industry’s wall of political power, there indeed lurks a vulnerability. That vulnerability is the conscience of the American eater, who in the past decade or so has taken a keen interest in the question of where our food comes from, how it is produced and the impact of our everyday food choices on the land, on the hands that feed us, on the animals we eat and, increasingly, on the climate. Though still a minority, the eaters who care about these questions have come to distrust Big Food and reject what it is selling. Looking for options better aligned with their values, they have created, purchase by purchase, a $50 billion alternative food economy, comprising organic food, local food and artisanal food. Call it Little Food. And while it is still tiny in comparison with Big Food, it is nevertheless the fastest-growing sector of the food economy.
Some large food companies are voluntarily changing their practices in response to the concerns of these consumers, whether about antibiotics, animal welfare or the welfare of farmworkers. One future of food politics may lie in grass-roots campaigns targeted not at politicians in Washington but directly at Big Food and its consumers, taking aim at its Achilles’ heel: those precious brands.
Maybe so. Anyhow, kudos to Pollan for speaking truth to power, and educating the rest of us.
Tomorrow, I’ll be heading to southern Utah and Arizona to see some of the most amazing rocks on the planet: Zion, Bryce, Arches, Monument Valley, and the Grand Canyon, all of which I’ve wanted to see for a long time. I’ll be traveling with a small group of photographers, and taking lots of pictures. I’ve been to REI and Outdoor Provisions to get insulating layers for those cold mornings, and have made up my mind what lenses not to lug. I’m ready!